One of the ways our marketing team is using for promoting products, is conducting seminars in culinary schools where we inform the students which are the upcoming chefs, about the unique characteristics of the product, the ways that can be used during the cooking or combinations with different kind of foods.
The key of success is to study very carefully the cultural awareness of the population concerning customs, traditions of local gastronomy.
From our experience one seminar of this kind can advertise the product to at least 2000 people which are the number of the students.
In addition, when these student s are working in restaurants, they can introduce this product to their clients.